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Toledo, Ohio
United States

01 / Brand mark

The brand mark carries forward the unmistakable character of Toledo’s original civic message. Its irregular lettering has been carefully rebuilt as durable artwork, ready for clear and consistent use across signs, screens, print, merchandise, and whatever Toledo makes next.
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No trademark rights claimed. Original project artwork is released under CC0 1.0.

Full mark / Dark version of the You Will Do Better in Toledo logo

Full mark / Dark

The complete dark mark for light backgrounds. Use this version when the artwork needs to stand on white, paper, or another quiet light field.

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Full mark / White version of the You Will Do Better in Toledo logo

Full mark / White

The complete white mark is the preferred primary treatment. Use it on Sign Black or photography with strong, dependable contrast.

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Framed mark / Dark version of the You Will Do Better in Toledo logo

Framed mark / Dark

The dark framed mark contains the message within its original rectangular boundary. Use it when the frame should function as part of the composition.

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Framed mark / White version of the You Will Do Better in Toledo logo

Framed mark / White

The white framed mark is built for black fields, signage, and bold applications where the full historic structure should remain visible.

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Logotype / Dark version of the You Will Do Better in Toledo logo

Logotype / Dark

The dark logotype removes the outer frame for tighter horizontal spaces while preserving the distinctive lettering of the full mark.

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Logotype / White version of the You Will Do Better in Toledo logo

Logotype / White

The white logotype is the compact choice for dark horizontal layouts, including navigation, footers, labels, and smaller brand moments.

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